ASO for Beginners: Optimise Your App Listing Step by Step
Learn what ASO (App Store Optimisation) is, which elements of your app listing most affect rankings, and how to improve your ASO score to get more organic downloads.
Which app listing elements most affect your store ranking
How to choose keywords for your app title and subtitle
Why screenshots and preview videos affect conversion rate
How to audit your app listing using the free tool
1 What is ASO?
ASO (App Store Optimisation) is the process of improving your app's visibility in the App Store and Google Play search results. It is to app stores what SEO is to Google — optimising your listing so more people find and download your app organically.
Why it matters: 65% of app downloads start with a search in the app store. Ranking higher for relevant keywords directly increases organic downloads without spending on paid user acquisition.
2 The most important ASO elements
Element
Ranking impact
Conversion impact
App title
🔴 Very high
High
Subtitle (iOS)
🟠 High
Medium
Keywords field (iOS)
🟠 High
None
Description
Medium (Google Play)
High
Screenshots
None
🔴 Very high
Preview video
None
🔴 Very high
Ratings & reviews
🟠 High
🔴 Very high
3 How to audit your app listing
1Run the App Store AuditGo to app-audit.html and enter your app's App Store or Google Play URL.
2Fix listing quality issues firstMissing subtitle, weak title keywords, no preview video — these are immediate improvements with direct impact on ranking and conversion.
3Review keyword opportunitiesThe audit identifies keywords your competitors rank for that you do not. Add the most relevant ones to your title, subtitle and keywords field.
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Written by
John
Founder, dev.aiwebpageseo
ASO is one of the most neglected growth channels for app developers. Most apps have obvious listing issues — a missing subtitle, generic screenshots, no preview video — that cost downloads every day. The App Store Audit finds them all in one pass.
dev.aiwebpageseo.com is a data-driven SEO and AEO (Answer Engine Optimisation) platform providing a free suite of technical website tools. Rather than relying on AI-theorised assumptions, the platform analyses live URL performance, delivering objective diagnostics, page speed metrics, CLS debugging, and site crawl data alongside actionable technical tutorials.